Anna Grey/@byannagrey
Services

UGC & sponsored content services

Sponsored content puts your brand in front of my audience. UGC gives you scroll-stopping content for your own channels and ads. The strongest campaigns do both.

Two ways to work together

Sponsored Instagram content

Published on @byannagrey
Instagram Reels
The format that carries my reach — my best has passed 12.5 million views. Built to be watched to the end, not scrolled past.
Instagram Stories
Three to five frames with a link sticker. The shortest route from watching to buying.
In-feed photo posts
Single image or carousel. These keep working long after the Reel has stopped.
Brand ambassadorships
Repeat appearances over three, six or twelve months. Familiarity sells what a single post cannot.
Travel & destination campaigns
On-location coverage across Reels, Stories and stills. Sydney, Melbourne, Paris and South-East Asia so far.

UGC for your channels & ads

Delivered for your channels
UGC video
Vertical, unwatermarked, ready to post — content that looks like a customer rather than a campaign.
UGC photo
Product in hand, flat lay and lifestyle sets, shot to sit straight on a product page or a paid feed.
Paid-ads-ready creative
Several hooks and cut-downs from one shoot, so your media team has real variants to test.
Whitelisting & usage rights
Run the content as an ad from my handle, or licence it for three, six or twelve months.
How it runs
01
Send the brief
The product, the timing, and the one thing the content has to say.
02
Approve the script
A short outline of the idea and shots, back to you before anything is filmed.
03
First cut in seven days
From the day the product lands, ready to review.
04
Live
Published on my channel, or the files handed over for yours.
By category
Pregnancy & babyBeauty & skincareFashionHome & techHotels & travelWellness & fitnessFood & drink
FAQ

Questions brands ask

What's the difference between UGC and a sponsored post?

A sponsored post goes live on my Instagram, in front of my audience, labelled as a paid partnership. UGC is content I create for your brand to post on your own channels or run as ads, and it doesn't appear on my feed. Many campaigns combine both.

How much does it cost to work with you?

The investment depends on the deliverables, how long you'll use the content, and any exclusivity. Send your brief through the enquiry form and I'll reply with a quote within two business days. All quotes are in AUD, plus GST where applicable.

Do you accept gifted products?

Yes, I'm happy to receive PR samples with no obligation to post. If you need guaranteed coverage on a set date, that's a paid collaboration.

Can we use the content in paid ads?

Yes. UGC includes organic use on your own channels. Paid ad usage and whitelisting (running ads from my handle) are licensed separately for three, six or twelve months, and longer terms are quoted on request. Category exclusivity can also be added.

How long does it take?

Before filming, I send a short outline of the idea and shots for your approval. The first cut is ready within seven days of the product arriving. Your quote sets out the number of revision rounds included.

What are your payment terms?

A 50% deposit confirms the booking, and the balance is due within 14 days of content approval. Deliverables, posting dates and approval rounds are confirmed in writing before we start.

Who is your audience?

Mostly women aged 25 to 44. Of the people who watched a recent post, 83.3% were women, 76% were 25 to 44, and just over half were in Australia. In the last 30 days my content reached 2.6 million viewers, about 90 times my 27.5K followers, and was shared 15K times, saved 7.2K times and reposted 629 times. My best Reel has passed 12.5 million views.

Do you create pregnancy and baby content?

Yes. I'm expecting my first baby, so pregnancy, newborn and home content is now a regular part of my feed. It's a natural fit for maternity, baby, family and home brands.

Pregnancy & baby content

Do you post on TikTok?

Instagram is my main channel. TikTok can be added to an Instagram package.

Do you work with brands outside Sydney, or with agencies?

Yes to both. I'm based in Sydney and work with brands across Australia and overseas, with products shipped to me for filming. For the right campaign, I'm also happy to travel for on-location shoots. I work directly with brands and through agencies.

Rates on request

Pricing depends on deliverables, exclusivity and usage term. Tell me the scope and I'll send a quote.

Request rates