Anna Grey/@byannagrey
Lifestyle · Beauty · Fashion · Motherhood

AnnaGrey, UGC creator & lifestyle influencer, Sydney.

@byannagrey  ·  Sydney · Australia-wide audience

Short-form video, stills and licensed UGC — made in Sydney, watched 4.4 million times a month.

Anna Grey, Sydney UGC creator and lifestyle influencer
27.5K
Followers
4.4M
Views · 30 days
2.6M
Viewers · 30 days
35K
Avg. reel views
15K
Shares · 30 days
7.2K
Saves · 30 days
629
Reposts · 30 days
12.5M
Viral reel peak
Who I am

Sydney-based, and it doesn't read like an ad.

I'm a creator based in Sydney with an Australia-wide audience, working across lifestyle, beauty, fashion and travel. I shoot and edit everything myself, and I only take on products I'd talk about anyway — which is why my audience treats a post here as a recommendation.

I've made work for beauty houses, hair care and grooming brands, airlines and food brands — as sponsored posts on my own channel, and as licensed UGC for theirs.

I'm also expecting my first baby, so pregnancy, newborn and home are becoming part of what I make — and the audience I've built is following that chapter closely.

Pregnancy & baby content
The audience
83.3%
Women · 76% aged 25–44
Viewers of a recent post · October 2026 · 45.3% didn't follow yet
Top countries
Australia51.6%
United States9%
United Kingdom4.3%
India2.5%
Viewer age
18–2410.8%
25–3450.3%
35–4425.7%
45–548%
Views by category
Lifestyle12.5M
Fashion4.3M
Hair care2.8M
Skincare2.2M

From the feed

Follow @byannagrey
Anna Grey's shower routine Reel, with slicked-back wet hair and dewy, glowing skin
Views:2.9MLikes:101KComments:512Shares:2.8KSaves:1.3KReposts:2.6K
Anna Grey in a toy store, surrounded by a pile of white owl plush toys in striped scarves
Views:2.8MLikes:183KComments:513Shares:44.9KSaves:12.6K
Anna Grey demonstrating two pink handheld skincare devices on her face
Views:2.2MLikes:3.7KComments:42Shares:121Saves:278
Anna Grey styling a silk scarf as a belt with light-wash jeans and a cream off-shoulder knit
Views:346KLikes:1.8KComments:94Shares:2.8KSaves:1.8K
Anna Grey lying on a white linen bed in morning sunlight, showing her bed setup
Views:59KLikes:346Comments:16Shares:27Saves:16
Anna Grey's pregnancy announcement Reel: a hand on her bump beside tiny baby shoes, captioned Baby 2027
Views:26.6KLikes:1KComments:101Shares:63Saves:42
View the full feed27.5K followers · posting most days

Brands I've worked with

Beauty & skincare
L'Occitane · YSL Beauty · Lancôme · Kiehl's · Sukin · Weleda · CurrentBody · Natio · GlamGlow · Burt's Bees · Esmi Skin Minerals
Hair care & grooming
Dyson · Braun · VS Sassoon · John Frieda · Oral-B · Bumble and bumble · OZ Hair & Beauty
Oral & personal care
Colgate · Vicks · White Glo · Batiste
Fashion & apparel
Marc Jacobs · Shein · Modibodi · Step One · Belle & Bloom · Rollie Nation
Food & beverage
Pepsi · Domino's · Nando's · Heinz · Kinder · Twinings · Hello Fresh · Campbell's · Subway · Weis · Youfoodz
Tech & home
Huawei · Ryobi · Brita · Dreame · Thermos
Travel & hospitality
Jetstar · VietJet · DFO · Tiny Away · The Lane Retreat
Health & wellness
Cancer Council · Vital Proteins · Thursday Plantation · Dermaveen · Bon Charge

Planning a campaign?

Send the product, the timing and where the content will live. I reply within two business days.

Start an enquiry