Anna Grey/@byannagrey
Hotels & travel

Hotel & travel content creator, Sydney

I create stay content for hotels, retreats and travel brands: the room, the details, the food, and what it actually feels like to be there. I've worked with The Lane Retreat, Tiny Away, Jetstar and VietJet, and filmed on location in Sydney, Melbourne, Paris and South-East Asia.

My audience is mostly women aged 25 to 44, the people planning the weekend away, the anniversary and the family holiday.

Enquire about a campaign
Anna Grey making coffee in the kitchen of a suite at The Lane Retreat

What I can make for your brand

During the stay

On my channel
Stay Reels
Arrival to check-out in one Reel, built to be saved for the next trip.
Live Stories
Real-time Stories through the stay, with a link to book.
Dining & experiences
The restaurant, spa, pool and the things that make the stay.

For your channels

UGC & photography
Room tours
Every room type, filmed vertically for social and booking pages.
Photo sets
Lifestyle stills for your website, social and booking platforms.
Ad-ready cut-downs
Short versions and hooks for paid social.

Travel

Getting there
Airlines
Travel-day content, as with Jetstar and VietJet.
Destinations
Itineraries and what to do, for tourism boards and tour operators.
Packages & seasons
Campaigns around a launch, a package or a quiet season.
Who's watching
83.3%
Women
51.6%
In Australia
2.6M
Viewers · 30 days
15K
Shares · 30 days
7.2K
Saves · 30 days
629
Reposts · 30 days

Audience: who watched a recent post, October 2026. Viewers, shares, saves and reposts: Instagram insights, 1 to 30 October 2026.

Brands I've worked with

Jetstar · VietJet · DFO · Tiny Away · The Lane Retreat

Recent work
The Lane Retreat
Reel
Tiny Away
Stay tour
Tiny Away
Reel
Kiama Shores
Stay Reel
South Coast
Highlight reel
Sydney restaurant
Dining Reel
See all work
Gallery
Anna Grey reading in bed under a pendant lamp
Anna Grey cooking in a bright holiday-home kitchen
Anna Grey resting on the pillows beside a lit pendant lamp
Cushions and a book on the sofa of a holiday home
Skincare beside a black tap in a stone bathroom
Reading a book in bed beside a window onto the garden
A cookbook and keepsakes on a sunny window shelf
Anna Grey opening the fridge in a holiday-home kitchen
FAQ

Hotels & travel questions

Do you travel for stays?

Yes. I'm based in Sydney and travel across Australia and overseas for the right stay. Travel and accommodation are agreed as part of the brief.

Can we use the content in our own ads?

Yes. UGC is delivered for your channels, and paid ad usage or whitelisting is licensed for three, six or twelve months. See the services page for how it works.

All services

Planning a campaign?

Send the product, the timing and where the content will live. I reply within two business days.

Start an enquiry